Dubai, UAE, 8 March 2011: Further reinforcing its commitment to catering to the various needs of the diverse small and medium enterprise (SME) sector, du today demonstrated its recognition of women entrepreneurs and professionals, and their role in the business world with the launch of ‘Her Business Super Plan’ – a first-of-its kind plan in the region. The new and vibrant mobile plan is specifically tailored to the requirements of modern-day business women in the UAE (both UAE nationals and residents), providing benefits such as bundled calling minutes, business calling circle, free national data,, shopping rewards, special offers on latest handsets and much more, all for just AED 200 per month.   

“We understand and value the role of women in the business and corporate world and recognise the valuable contribution of female entrepreneurs and corporate managers in large enterprises to the UAE’s flourishing business community.  We are therefore pleased to represent and support this by providing this entirely unique, first-of-its-kind and exclusive new mobile plan, which offers features that are tailored to meet the specific needs of this growing business segment,” commented Hala Badri, EVP Brand and Communications, du.

Among the strong and unique benefits of the new plan available for just AED200 per month, it offers 400 national minutes, 200 international minutes, a choice between 2 GB of free national data per month or unlimited BlackBerry® within the UAE, roaming benefits and smart phone bundle. Also, part of the offering includes a ‘first of its kind’ ‘Her Business Calling Circle’, a feature that offers all subscribers on the Her Business Super Plan free calling benefits.
Customers can enjoy du’s special One World Plan, which offers a single flat rate of just AED 1.25 per minute to 190 top international destinations anytime, any day, along with One World One Rate plan which provides a single rate of just AED 1.25 per minute for all incoming calls while roaming abroad.

Her Business Super Plan Brand Ambassadors

Three highly successful career women from the UAE are our brand ambassadors for Her Business Super Plan including Nayla Al Khaja, the first female film producer/director in the UAE and Founder and CEO of D-Seven Motion Pictures, Shabana Karim, founder and owner of The Nail Spa and winner in the overall businesswomen category in the Emirates Women Award 2010 and Claire Fenner and Georgie Hearson, Heels & Deals co-founders and winners of Most Innovative Company Award at SME Stars of Business Award 2010.

To avail of this unique new package and find out more about Her Business Super Plan, visit any du shop,  call business customer care at 800 188 or email us at herbusinessplan@du.ae.  Alternatively, they may visit www.du.ae/HerBSP to download the detailed brochure, registration form and FAQs for the new plan.