The launch event was held at the Customer Care Centre, located at Nama Tower on Hamad bin Abdullah Street in Fujairah. The event was attended by highest ranking du officials which included Ahmad Bin Byat, Chairman; Osman Sultan, CEO; Fahad Al Hassawi, Chief Human Resources and Shared Services Officer; Farid Faraidooni, Chief Commercial Officer, and other member of du’s executive management. Also present were several heads of local government departments.
“We would like to thank His Highness Sheikh Hamad bin Mohammed Al Sharqi for his patronage and His Highness Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi for joining us on this momentous occasion. It is our pleasure to dedicate this milestone achievement to the UAE leadership and the Emirati people, on the occasion of the UAE’s 40th National Day,” said Ahmad Bin Byat. “We are proud to support the UAE leadership’s vision of achieving higher levels of Emiratisation.”
During the ceremony, Ahmad Bin Byat presented a trophy of appreciation to HH Sheikh Hamad bin Mohammed Al Sharqi, received by HH Mohammed bin Hamad bin Mohammed Al Sharqi on the ruler’s behalf. du also presented Mohamed Al Zyoudi, Director of Fujairah Government Human Resources Department, with a trophy of appreciation for his extensive support on Emiratisation.
“Currently, there are 60 Emiratis employed in various functions at the Customer Care Centre, and we intend to increase this number by 100 per cent in 2012, reaching a total of 120 Emiratis,” commented Fahad Al Hassawi. “Prior to the launch of the centre all employees underwent an intensive training programme on our products, services and customer care skills to be a certified customer care agents. They have been fully immersed into our philosophy and beliefs, and we look forward to inducting more talented UAE Nationals into our vibrant workforce in the future.”
The Customer Care Centre is in-charge of handling all enquiries made by UAE nationals for du mobile services. Its operating hours are currently from 7am – 5pm, seven days a week, which will be extended to offer 24/7 support in the near future.
All floor management and support functions, such as administration, quality, team leaders and managerial positions, are being managed by Emirati employees.
du’s Emiratisation level is expected to reach 28 per cent by the end of 2011, among which 36 per cent of Emirati employees are at an executive management level. The telecommunications company’s strategy is to o reach an overall level of 38 per cent in 2015.
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