Services for all | Sustainability | About us | du™

We continue to introduce innovative products and services that provide greater value, accessibility, and seamless digital experiences for individuals and businesses alike. In 2024, we expanded our portfolio with next-generation connectivity solutions, fintech innovations, and SME-focused initiatives, ensuring that our customers benefit from cutting-edge technology and enhanced service offerings. Our most innovative offerings include:
Supporting business growth and SME innovation:
... Read more • Partnered with the DIFC Innovation Hub to foster entrepreneurial growth and drive innovation among small and medium enterprises (SMEs).
• Collaborated with Microsoft to introduce productivity-enhancing solutions tailored for SMEs, ensuring businesses have the tools they need to scale efficiently and remain competitive.
• Launched Enterprise Plus, an innovative connectivity suite powered by Cisco Technologies, designed to accelerate digital transformation and business agility for enterprises across the UAE. Enhancing customer-centric connectivity solutions:
• Introduced the Emirati Family Plan, offering unlimited data, national minutes, and exclusive benefits, ensuring UAE nationals enjoy seamless communication.
• Celebrated UAE National Day by gifting 53GB of free data to customers, reinforcing our commitment to rewarding and celebrating loyalty.
• Strengthened our partnership with Samsung, expanding business and service collaborations to bring cutting-edge mobile and connectivity solutions to our customers.

Our commitment to customer happiness remains at the core of everything we do. By leveraging digital transformation and self-service technologies, we continue to refine and enhance the customer journey – delivering efficiency, accessibility, and innovation while upholding our sustainability commitments. ... Read more This year, we continued to expand our Self-Service Kiosk (SSK) network, successfully reducing the need for assisted transactions and improving customer-journey efficiency.

Marking a major milestone in the UAE’s fintech landscape, we introduced du Pay, a transformative digital financial service designed to provide secure, seamless, and inclusive payment solutions for UAE residents. Licensed by the Central Bank of the UAE, du Pay leverages du’s robust infrastructure to bridge the gap between traditional banking and modern digital finance. Offering a comprehensive suite of services – including online and offline payments, utility bill settlements, mobile recharges, and competitive international money transfers – du Pay is designed to enhance financial accessibility for individuals and businesses across the UAE. ... Read moreTo further strengthen this initiative, we partnered with Visa to launch an innovative prepaid card, providing users with greater financial flexibility and convenience. Additionally, a collaboration with Emirates NBD enabled the integration of advanced digital payment solutions, enhancing the overall customer experience. These efforts align with our commitment to pushing the boundaries of economic, social, and digital evolution, ensuring secure and efficient financial services are within reach for all. By focusing on inclusivity and security, du Pay is setting a new benchmark for digital financial services, reinforcing our role as a key enabler of digital transformation in the UAE.

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In 2024, we took a significant step towards integrating AI into our sustainability efforts by introducing a dedicated AI function supported by an AI task force and a newly appointed Chief of AI. This initiative led to the identification of a backlog of 60+ AI use cases, with a strong emphasis on internal efficiency and sustainability. Among these, key projects focused on reducing power consumption in the Radio Access Network (RAN), contributing to energy efficiency and cost savings.
... Read moreAdditionally, AI-driven digitalisation of asset life-cycle management in network warehousing enabled better resource utilisation, including the reuse of written-off devices and optimisation of the asset life-cycle. Furthermore, we have begun injecting Generative AI into internal processes to boost productivity by not less than 10x, ultimately enhancing sustainability, customer experience, and competitive advantage.
In parallel, we expanded our strategic partnerships and investments to enhance digital infrastructure, further positioning the UAE as a regional leader in AI and cloud computing. Collaborations included:

• Accelerating cloud adoption with AWS – Our partnership with Amazon Web Services (AWS) is empowering businesses with cloud-first strategies, enabling scalability, agility, and operational efficiency. By optimising workloads and enhancing data security, we are unlocking new AI-driven capabilities for industries across the UAE.
• Revolutionising the digital landscape with Microsoft – In collaboration with Microsoft, we are integrating AI-driven innovations to transform the UAE’s digital ecosystem. This supports the nation’s vision for a knowledge-based economy, driving advanced analytics, automation, and AI-powered business solutions that enhance productivity and decision-making.
• Strengthening cybersecurity and AI at GISEC Global 2024 – As a digital transformation partner at GISEC Global 2024, we showcased cutting-edge cybersecurity and AI solutions that equip businesses with advanced threat detection and security frameworks, reinforcing the UAE’s digital resilience.
• Establishing the UAE as an AI powerhouse with NVIDIA Supercluster – In partnership with AIHostingHub, we launched the UAE’s first NVIDIA supercluster in the GCC, providing unparalleled processing power for AI, high-performance computing (HPC), and machine learning. This innovation enables enterprises, research institutions, and government entities to accelerate AI adoption and drive breakthrough advancements.
• Partnering with DataRobot, a leading AI platform recognised for its excellence in AI governance, we enhanced our ability to develop, deploy, and govern AI use cases both internally and externally. This collaboration aims to protect us, manage risks, and uphold ethical principles, including sustainability and accountability, ensuring responsible AI adoption across the organisation.

We are committed to leveraging AI, IoT, and cloud technologies to drive innovation, efficiency, and sustainability across key industries. In 2024, we introduced cutting-edge solutions and strategic partnerships to accelerate digital transformation in mobility, agriculture, healthcare, and telecom. This included:
... Read more • Launching the du Smart Car, a Wi-Fi-enabled device offering remote monitoring, security features, and real-time diagnostics, enhancing connectivity and safety on the road.
• Partnering with Gracia Group to launch the UAE’s first AI-driven agritech platform, optimising resource use, improving crop yields, and supporting food security through data-driven insights, endorsed by the Ministry of Climate Change and Control.
• Collaborating with the Dubai Health Authority (DHA) to accelerate digital healthcare transformation, introducing AI-powered patient-care solutions, advanced diagnostics, and telemedicine capabilities to enhance medical outcomes.
• Partnering with Netcracker Technology to integrate Generative AI (GenAI) into telecom services, driving automation, predictive analytics, and enhanced customer experiences.
• Joining The Orange Alliance programme to enhance cross-border collaboration in AI, cloud services, and digital transformation, fostering innovation across multiple markets.
• Showcasing integrated AI solutions that propel the UAE’s AI economy and future-proof industries and position the country at the forefront of digital transformation.

In 2024, we continued to strengthen our network infrastructure, integrating cutting-edge technology, sustainability principles, and next-generation connectivity solutions. Our IT department remained instrumental in driving digital transformation, advancing Green IT initiatives to optimise software, hardware, and operational efficiency.
By leveraging automation, digitalisation, and AI-powered analytics, we enhanced resource allocation and streamlined processes, reinforcing our commitment to environmental sustainability and operational excellence. These efforts contribute to our broader goal of achieving net zero emissions by 2050 while maintaining high-performance, future-ready infrastructure.
... Read more Further solidifying our position as a leading digital telco, we spearheaded the commercial deployment of 5G-Advanced, reinforcing the UAE’s status as a hub for next-generation telecommunications. In collaboration with Huawei, we achieved high-performance 800G network speeds, setting new industry benchmarks.
Our partnerships with Nokia and MediaTek paved the way for the next level 5G uplink performance in the MEA region, driving faster and more reliable connectivity. Additionally, in a milestone achievement, we joined forces with Nokia to announce the first commercial 5G Cloud RAN deployment in the Middle East and Africa, a major step in virtualising network operations and enhancing scalability, efficiency, and sustainability.
We also expanded our global connectivity capabilities, ranking among the Top 10 in the World Teleport Association’s global rankings, a testament to our leadership in satellite and teleport services. Our Samacom teleport facility was awarded Tier 4 Certification by the World Teleport Association, underscoring our commitment to resilient, high-performance satellite communications. Additionally, we partnered with Intelsat to enhance cellular connectivity in remote areas across the UAE, ensuring even the most underserved communities benefit from seamless, high-speed communications. Strengthening international connectivity, we forged a partnership with Paltel, establishing a new express route between the UAE and Palestine and enhancing cross-border communication capabilities.
As we expand our network infrastructure, we remain focused on technological advancement, sustainability, and customer experience, ensuring our solutions are resilient, high-performing, and future-ready.