Invests 1.6million USD on data optimisation solutions to offer
better mobile broadband experience

Dubai, 11 May, 2011:   In its efforts to enhance customers’ broadband user experience, du today announced signing of an agreement with Openwave Systems Inc. (Nasdaq: OPWV), a global software innovator delivering context-aware mediation and messaging solutions, to offer Openwave’s® Smart Policy (part of Openwave® Passport).  With an investment of USD 1.6 million du customers benefit from data optimisation solutions offering additional benefits such as better Customer Lifecycle Management (CLM) and creating personalised data offerings. 

“Customer convenience and a superior user experience are the top priorities  for us  and we continuously invest in our infrastructure to make it possible,” said Hatem Bamatraf, Senior Vice President - Network Development, du. “We have already deployed several of Openwave’s traffic mediation and data optimisation solutions and felt confident in selecting Openwave Smart Policy to help us provide our customers with a higher quality experience and more service plan choices while maintaining simplicity.”

Smart Policy will allow du’s mobile broadband customers to directly and proactively manage their mobile broadband experience. Customers will have immediate access to their usage history and will be provided with the opportunity to supplement their real broadband experience with a number of value-focused data and messaging bundles. 

“All around the world telecom operators are experiencing a tremendous uptake of data services, fuelling a desire to optimise the mobile data experience for their customers,” said John Giere, senior vice president of products and marketing, Openwave. “The Openwave traffic mediation and data optimization platform deployed at du provides a flexible platform that enables the company to introduce customer experience enhancing applications like Smart Policy without service interruption. It also enables them to create custom plans that can effectively target nearly every lifestyle. We are delighted that our market-leading solutions continue to help du provide their customers with superior offerings.”

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Forward Looking Statement
This press release contains statements regarding Openwave Systems’ expectations of the functions, benefits and capabilities of Openwave® Smart Policy, as well as the expected timing of the release of Openwave® Smart Policy.  Actual timing of release and performance of Openwave® Smart Policy could differ materially as a result of unanticipated factors and events, including that Openwave Systems could face difficulties in launching Openwave® Smart Policy, or Openwave® Smart Policy may not function as expected with various operators, due to technical or other unforeseen reasons.  Further risks inherent in Openwave Systems’ business are detailed in the section entitled “Risk Factors” in Openwave Systems’ Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2010 (filed February 8, 2011 with the Securities and Exchange Commission).

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