Dubai, UAE, 19 October 2010: du today announced that it has partnered with The Roads & Transport Authority (RTA) in Dubai in order to launch a new system that will help reduce traffic congestions and enable motorists to better plan their routes. The system will work by channeling  all information related to the new advanced navigation system, known as Dalili, through du’s radio transmission system.

Once any traffic-related information has passed through du’s radio transmission system, the telco will then broadcast the signal which will subsequently be received by Dalili enabled devices. The signal, when received from Dalili data centre, will be broadcast throughout Dubai via a state-of-the-art broadcast station. This will enable users to receive live traffic updates while driving.

“We are proud of this partnership and pleased to be part of this important service by the RTA. As a company committed to improving the quality of life for people across the UAE, we are excited to have this opportunity to utilise our broadcast services for the good of the community. With this new system, we will contribute to considerably reducing traffic congestions and providing motorists with efficient trip planning,” commented Mohamed Al Shahi, Senior Director Broadcasting, du.

Explaining the features of the system, Abdullah Al Madani, CEO of RTA's Corporate Technical Support Services Sector said: “Dalili system comprises a dynamic navigator fed on the city’s map and real-time information about the traffic condition, which will help users define their locations and identify the shortest routes. The traffic conditions depicted on the road network mean that motorists can change their routes and accordingly avoid traffic congestions. The system, which is capable of reducing congestions by rerouting vehicles to other roads, echoes RTA’s vision of Safe and Smooth Transport For All through enabling users to reach their intended destinations faster - i.e. distributing traffic density more evenly on roads.”

“We thank du for availing their expertise and broadcast services to distribute the signal throughout Dubai,” added Al Madani.

The Roads & Transport Authority (RTA) in Dubai is launching an advanced navigation system, known as Dalili, starting from 15 October 2010. The system will be mounted inside vehicles with the aim of enabling road users to avoid congested traffic spots and accordingly drive through short-cut routes to their intended destinations, based on accurate maps displayed on the system’s screen. The screen will depict a clear route description and display real-time information about the congested traffic spots.