Dubai, UAE: As part of its innovation platform, du is pleased to introduce a new way for customers to recharge their prepaid lines - the all-new Easy Recharge, a first in the UAE! Easy Recharge gives all du prepaid customers the option to recharge their prepaid mobile lines with any denomination of their choice from as low as AED2, which can be used for More Time, More Credit, or More International use.

Easy Recharge is available at selected du partner stores, starting with Jumbo before gradually being made available at all partner locations, making purchasing mobile credit even more affordable and convenient than ever before. Customers can Easy Recharge through special electronic Point of Sale machines available at authorized dealers across the UAE. The best part is that customers will continue to enjoy all the regular recharge bonuses. They don’t have to scratch cards or input long codes - all they have to do is choose any amount from as little as AED2, and the sales agent will transfer credit instantly. Customers will then receive an SMS confirming the recharge. It’s that simple!

“We continuously seek innovative ways in which we can bring more convenience to our customers’ lives, and we’re proud to announce the launch of Easy Recharge for our prepaid customers. This new way to recharge prepaid mobile lines adds even more flexibility and affordability, and is the perfect complement to our existing WoW recharge cards,” said Fahad Al Hassawi, Chief Commercial Officer, du.

du’s WoW cards remain unchanged.

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