Dubai, UAE, 2 September 2010: Bringing even greater value to family and friends this Ramadan, du has slashed its international off-peak calling rates by over 50 per cent, offering a rate of just 1.5 fils/sec (90 fils/min) to 190 top destinations. The new offer – available as part of du’s One World Plan – will make calling loved ones around the world more affordable than ever before.

“Ramadan is an important time for family and friends to reconnect wherever they may be in the world, and we are therefore providing our customers with the ultimate value proposition on international calling rates. We have slashed our rates to 190 top destinations by over 50 per cent; and with up to 60 percentage bonus for international calls on our ‘more International’ recharge option, customers gets the best deal while making an international call from their mobile. Furthermore, our flat calling rate means customers need not navigate a maze of international calling rates, making calling family and friends around the world simpler and more affordable than ever before,” commented Farid Faraidooni, chief commercial officer, du.

For international calling, du’s “more international” recharge option gives customers bonus credit of up to 60percentage in addition to the face value of the recharge. This recharge option, combined with the “One World Plan”, provides great savings on international calling. The AED 20 recharge card gives 29 mins of international calls,  AED 50 gives 78 mins, AED 100 gives 167 Mins and AED 200 gives a whopping 356 mins of international calls, when calling during off-peak hours or anytime Friday.

Elite plan customers can also enjoy this offer along with the monthly international calling rewards that gives them up to 75percentage bonus for international calling.

There is no change in the peak hour rate of 4 fils/sec (AED 2.4/minute) from Saturday to Thursday, 9am to 9pm. Customers can opt in to the One World Plan at no extra cost by dialling 135 from their du mobile line, and then selecting option 6.