Dubai, 16 September 2009: The first winners in du’s interactive SMS Gold Challenge contest have now received their glittering prizes. Simply by registering and answering trivia questions by SMS, these du subscribers collected points for the chance to win precious grams of pure gold – and luck was with them! Four lucky customers won the instant prize of 25 grams gold while, fourteen lucky customers won the daily prize of 50 grams gold and two customers won the weekly prize of 100 grams gold. The contest is open for another ten weeks, with eight kilograms gold still to be won..

“du is delighted to congratulate the first group of lucky winners in this interactive and entertaining SMS contest,” said Farid Faraidooni, EVP Commercial, du. “With SMS Gold Challenge, participants have an opportunity to test their knowledge of trivia for the chance to win sparkling gold. We encourage all our subscribers to join in the fun and experience the excitement of this unique contest.”

Instant winners, receiving 25 grams gold each, were: Hariramaiah Seethaka, Saad Al Anzi, Mithun Madangara and Nishad Nasser.

Daily winners, receiving 50 grams gold each, were: Rachel Aniyan, Rakesh Kumar Kombathula, Ali Akbar Ali, Mohamed Rafik, Said Al Rashed, Norbert Baatarao, Nantudiswas Bangladesh, Abdullah Karim Abdullah Karim, Girish Mollakattu, Mohamed Naaem Mohamed, Mustafa Parakkundil and George Manappallichira,

Weekly winners, receiving 100 grams gold each, were Kamran Mahmood and Zaidi Aziz.

How to Play • SMS the word ‘gold’ to short-code 1000 from a du mobile and get 10 points as a starter

• Participants can win points with every answer sent. Answers are worth the following:

o 20 points for any correct answer o 10 points for any wrong or invalid answer o 50 points for sending any profile information (i.e. name, age)

• There is a charge of AED 2 per SMS sent

A Treasure-Trove of Prizes

1. Grand monthly prizes • 1 kilogram gold every month for three months • Each point gives participants one entry into the monthly draw

Please note: Only participants with more than 200 points in a given month are eligible for this draw.

2. Weekly prizes • Top scorer of the week wins 100 grams gold • Participants also have the chance to win 25 grams gold twice a week with the instant win offer

3. Daily prizes • 50 grams gold awarded every day for three months • Each point gives participants an entry into the daily draw

This contest is open for a limited period and conditions apply. For more information on how to participate in the contest, customers can visit www.du.ae.

du’s Ramadan initiatives

du’s recent initiatives include an array of special Ramadan offers, including 1 fils credit for every second of international calls made between 21:00 and 07:00 during Ramadan; a ‘double your talk-time’ offer for Pay as you Go customers; and exclusive Islamic content for mobility customers available through a partnership with regional operator Al Majd. This content includes broadcasts of live Taraweeh prayers from Mecca, seasonal ringtones and caller tunes, customised anasheed, and daily prayer timings, hadeeth, dua’a and fatwa. Customers can visit the MyWorld mobile portal for more information.

du is also sponsoring Iftar meals for the less fortunate and an ‘SMS to Donate’ campaign to facilitate charitable donations to various causes (text ‘Ramadan’ to short-code 8000 for a list of causes and corresponding short-codes). In addition, du is currently promoting a hekayat (short story) contest that gives participants the opportunity to share inspiring Ramadan-themed stories and the chance to be published. For further information, visit www.du.ae.