Dubai, UAE: In celebration of the joyous occasion of Eid Al Adha, du has launched exciting offers to make the holiday period even more special for its customers. All customers will enjoy all day, off-peak international call rates, reduced rates for national and international SMS. du TV customers can watch select pay-TV channels for free, with special rates on Movies on Demand.

Over the Eid period, 25 – 28 October 2012, all day off-peak international call rates will be applied for all mobile customers, who will also be able to avail of discounted SMS rates: 15fils per national SMS, and 45fils per international SMS.

Customers subscribed to the One World Plan will be able to call friends and family in over 190 destinations for just 2 fils/second (AED1.2/minute), from 9pm – 9am, and all day Friday. Regular rates will be applicable from 9am to pm, as per the current offer.

Additionally, all Pay as you Go® customers will receive double credit when choosing the WoW More International recharge option, on all denominations.

du TV customers will enjoy access to an exciting array of entertainment options.

• From 25 October – 8 November, a selection of  channels will be available to watch at no extra charge from the following pay-TV providers: AD Sports; ART; JSTV Japanese TV; Pehla; Russian Prime and The Filipino Package.
• Fans of Hollywood blockbusters can enjoy a selection of their favourite titles for just AED10 through Movies on Demand. These include ‘Madagascar’, ‘Madagascar: Escape 2 Africa’, ‘Men in Black’, ‘Men in Black II’, ‘Shrek’, ‘Shrek 2’, ‘Shrek the Third’, ‘Iron Man’, ‘Mission: Impossible’, ‘Mission: Impossible II’, and ‘Mission: Impossible III’.

“On behalf of my colleagues, I would like to wish the people of the UAE Eid Mubarak, and invite them to celebrate this special occasion with us. We are always keen to contribute to our customers’ experiences of important occasions such as this by offering them the chance to celebrate the moment, easily and affordably, with their family and friends wherever they may be,” commented Farid Faraidooni, Chief Commercial Officer, du.