In response to the launch of ‘The Flag Day’ initiative by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and ruler of Dubai, du employees – led by Osman Sultan, CEO of du, and other members of the company’s executive leadership team organised a Flag hoisting ceremony today at its head office in Dubai Media City.
To mark this initiative, du has also teamed up with Watani and Thinkup GCC to organize a UAE Flag Day convoy using 5 branded Mini Cooper cars. Starting today, the convoy will visit various locations around the UAE over the next 4 days, distributing flags and celebrating national pride across the country.
Although the Flag day falls on the 3rd of November, (the day of President His Highness Sheikh Khalifa bin Zayed Al Nahyan's accession to the position of President of the UAE), Sheikh Mohammed recently directed the federal department and ministries to hoist the flag simultaneously on Wednesday, 6 November, at 12 pm, as a symbol of unification of the UAE's flag across the land and buildings.