The award recognized the du Ramadan tent’s distinctive design and the rich cultural and social experience that it offered to people in the UAE.
Hala Badri, EVP Brand and Communications, du, said: “It is an honour to have been recognized alongside Action Impact for our work during Ramadan through the du Ramadan Tent, which blended the traditional look of Ramadan with the innovative vision of the du brand through, creative design and stunning aesthetics. As a UAE national company, we are proud of our heritage; and as such it is our pleasure each year to provide a setting where all residents and visitors from across the country can join together and have a truly unique experience with du.”
The du Ramadan Tent - ‘Al Majlis’ - was designed to provide a glimpse of traditional UAE environment for visitors to immerse themselves in and welcomed up to 1000 guests per night.