Celebrating a highly successful first year of operations, du, the UAE's new telecom operator has announced a special ‘Anniversary Offer' for all its new customers. "It is our first anniversary, and a time to celebrate the culmination of an exceptionally successful year," said Osman Sultan, CEO, du. "With this spirit in mind, for our ‘Anniversary Offer' we are pleased to re-introduce what has been a hugely popular offer for new customers, as our way of saying ‘welcome' to the du family. Looking back at our first year, we can proudly say that our success in acquiring customers has been complimented by our ability to innovate, whether through offering innovation in technology and services, or in changing people's perception of communication." New du customers New du mobile customers who choose Monthly Plan can now buy their du line for AED 125 and get a credit-back of AED 124.  This offer is valid for both consumer and enterprise segment customers. Joining the du Pay as you Go family is even more affordable as the Pay as you Go  Anniversary  offer costs only AED 55 with a credit-back of AED 54 (AED 27 on first call and the another AED 27 after a month). This limited time offer is valid for both consumer and enterprise segment customers.