To foster new ideas in business and in-line with du’s commitment to the SME sector, du, the UAE’s fastest-growing telecommunications company, is set to launch a unique reality TV show to give entrepreneurs throughout the UAE an opportunity to turn their business ideas into reality by offering financial and professional support.
Called “The Entrepreneur”, the show is yet another first from du in the UAE. It is proudly a homegrown entrepreneurial reality TV show that intends to empower entrepreneurs to venture into creating new businesses in a sustainable manner. Conceptualised by du, the show is aimed at both existing ventures that need recapitalisation for growth as well as high impact business ideas requiring start-up capital. 
“The Entrepreneur” is to air on Dubai One, a part of Dubai Media Incorporated, as the exclusive broadcaster and du has commissioned the internationally acclaimed Sony Pictures Television Arabia as the producer of the show.
Unveiling the show, Hala Badri, Executive Vice President, Brand and Communications, du, said: “We are convinced there are many good ideas out there which needs to be heard and, which needs to be promoted. The UAE is brimming with fantastic entrepreneurial talent which just needs a platform to take it to the next level. “The Entrepreneur” aims to empower and support the new breed of UAE entrepreneurs that build new enterprises which are innovative, sustainable and, most importantly, contribute meaningfully towards the social development of communities. This truly is a once in a life time opportunity, and for those with big dreams, I would say – go for it!”
Entries open today and interested applicants can visit www.theentrepreneur.ae to submit their applications. The last date for submission of entries is 31 March 2012.
The primary evaluating panel comprises UAE-based personalities who have trod the path to success and are eminent in their chosen field of work today.

“The Entrepreneur” will be aired on television channel Dubai One later this year.

About The Show

1. The competition is open to UAE residences above 18 years old and who have a registered company in their name. NGOs, societies, and associations are also welcome to submit their innovative business ideas.
2. Shortlisted contestants from across the country will be invited to participate in an audition day where they will be required to pitch their ideas/product/business infront of the Judges.
3. After the final round of audition only the 10 best contestants will be selected to be on the show and they will battle it out in our final round of challenges.
4. On the final episode, only one deserving winner will walk away with 1 Million Dirhams in cash plus professional services and support towards their business.