Bringing more convenience to its customers, du is pleased to announce the opening of its newest Shop, located on the first floor in Al Twar Centre, next to Al Ghusais 2 metro station in Dubai.

The newly-opened 600sq ft. du Shop offers customers a full range of du’s Consumer Mobile products, with five service counters.

“The opening of our latest shop, located in Al Twar Centre, represents our commitment to providing our customers with access to our services in easily-accessible locations, adding life to their life by helping them keep in touch,” said Maher Murad, Vice President Retail Sales, du.

Speaking on the launch, Abdulaziz Al Shaikh, owner and franchisee of the new Shop, said, “It is a proud moment to see the newest du Shop open. There is a great demand for du products in this area, and we are bringing a full range of mobile products to Al Twar for customers to enjoy.”

With the opening of the du Shop at Al Twar Centre, du has further expanded its footprint of shops under the franchised model. As part of the franchise project, du gives support to its selected franchisees by providing them with training and marketing collateral, as well as suggesting suitable locations to set up their retail outlets. The company’s support plan aims to assist local entrepreneurs in establishing their businesses, while also ensuring du customer relations are maintained at the highest standards.

du started this model in 2010 by awarding its first franchise license to an UAE-based company AST Telecomm LLC, owned by two Emirati entrepreneurs and brothers, Ali Sulaiman Al-Taher and Shahin Sulaiman Al-Taher. This was the very first achievement of du’s partnership with the Hamdan Bin Mohammed Bin Rashid Programme for Young Business Leaders - part of Mohammed Bin Rashid Establishment for SME Development (MBRE).

du Shops are located in conveniently accessible locations across the UAE.