Dubai, UAE, 7 July 2010: Offering enhanced level of convenience to customers, du announced the launch of e-voucher, across the UAE. E-voucher is a new way to recharge customers’ prepaid lines, where the card number (PIN) is directly printed on a voucher instead of customers having to scratch for it on the recharge card.

All the existing recharge denominations of AED 20, AED 50, AED 100 and AED 200 are available on e-vouchers along with the three recharge options –‘more time’, ‘more credit’ and ‘more international’.

“The launch of e-voucher demonstrates du’s commitment to offer convenience to customers and continually facilitate and optimize their mobility experience. We understand that people lead busy lives, so we want to make the recharging experience as quick and easy as possible. With the launch of e-voucher, we will substantially increase our recharge network, therefore becoming even more accessible to our customers,” commented Farid Faraidooni, chief commercial officer, du.

du Pay as you Go ® customers enjoy exceptional freedom and flexibility with du’s pioneering WoW recharge that offers three options on every recharge- ‘more time’ option offers unlimited validity; ‘more credit’ offers up to 30 percent bonus with an extended validity of 60 days and the ‘more international’“Every recharge with du is a WoW moment” said Farid Faraidooni, chief commercial officer, du.

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