du is encouraging citizens to recount their blessings and focus on Happiness, Harmony, Safety, and Opportunity this National Day
du, from Emirates Integrated Telecommunications Company (EITC), is inviting people all over the UAE to recount their blessings ahead of 47th National Day celebrations. To encourage citizens to recognise the astonishing feats and contributions of the country’s founding fathers and visionary leaders, du has established several initiatives aimed at capturing and promoting the spirit of the special occasion.
A key commemorative feature of du’s National Day festivities will be the unveiling of a video to engage citizens and residents to embrace some of the numerous blessings in which the UAE leadership has bestowed upon the nation’s people since the country’s inception.
Centring on the four key pillars of Happiness, Harmony, Safety, and Opportunity, the Video restates how lucky people of the UAE are to live and thrive in a land of endless opportunity. It also aims to evoke feelings of admiration and the beautiful feelings they experience for the homeland each and every day.
Ahead of the 47th National Day, du also hosted an inspiring session for the company’s employees to hear from one of the UAE’s most successful Emirati figures, H.E Mohammed Abdul Jalil Al Fahim. The current Chairman of Al Fahim Group shared memorable and colourful stories, including anecdotes about his life and career experience, his relationship and past involvement with Sheikh Zayed, and his hopes and future advice for the UAE’s next generation of Emiratis.
Osman Sultan, CEO, EITC, said: “As we mark the 47th National Day, it is important we reflect on the past and focus on living the future in appreciation of the tremendous pathways paved for us by the UAE’s visionary leaders. As a transformative brand embedded within the social make-up of the country, we are proud to be able to deliver initiatives in line with the UAE’s leadership. This year, du continues to enrich the lives of all people across the UAE and to deliver the message that we should recount our blessings in appreciation of this glorious nation which we call home.”
Additionally, du unveiled a unique symbol of unity and appreciation for the UAE in the form of a structure inspired by the traditional dhows that once sailed the gulf. The sails of the dhow were decorated with beautiful calligraphy by Emirati artist Narjes Noureddine to resemble some of the UAE’s blessings – Happiness, Harmony, Safety, and Opportunity – and pays tribute to the country’s leadership by inspiring citizens to unite and recount their #UAEBlessings in light of the opportunities afforded to them.
Elaborating on du’s four main pillars for National Day 2018, Happiness celebrates the positive impacts that citizens can make in creating an inclusive society; Harmony represents the need for peaceful unity across the country; Safety relates to safe existence, wellbeing, and future prosperity; and Opportunity evokes an eternal spirit, which projects vivid dreams and bold visions.
For the duration of National Day, du invites citizens and residents to join the conversation and reflect on what the UAE means to them by using #UAEBlessings.
To join us in celebrating the blessings bestowed upon us by viewing our commemorative National Day video, visit: https://youtu.be/WUXqyUKpFWQ
A key commemorative feature of du’s National Day festivities will be the unveiling of a video to engage citizens and residents to embrace some of the numerous blessings in which the UAE leadership has bestowed upon the nation’s people since the country’s inception.
Centring on the four key pillars of Happiness, Harmony, Safety, and Opportunity, the Video restates how lucky people of the UAE are to live and thrive in a land of endless opportunity. It also aims to evoke feelings of admiration and the beautiful feelings they experience for the homeland each and every day.
Ahead of the 47th National Day, du also hosted an inspiring session for the company’s employees to hear from one of the UAE’s most successful Emirati figures, H.E Mohammed Abdul Jalil Al Fahim. The current Chairman of Al Fahim Group shared memorable and colourful stories, including anecdotes about his life and career experience, his relationship and past involvement with Sheikh Zayed, and his hopes and future advice for the UAE’s next generation of Emiratis.
Osman Sultan, CEO, EITC, said: “As we mark the 47th National Day, it is important we reflect on the past and focus on living the future in appreciation of the tremendous pathways paved for us by the UAE’s visionary leaders. As a transformative brand embedded within the social make-up of the country, we are proud to be able to deliver initiatives in line with the UAE’s leadership. This year, du continues to enrich the lives of all people across the UAE and to deliver the message that we should recount our blessings in appreciation of this glorious nation which we call home.”
Additionally, du unveiled a unique symbol of unity and appreciation for the UAE in the form of a structure inspired by the traditional dhows that once sailed the gulf. The sails of the dhow were decorated with beautiful calligraphy by Emirati artist Narjes Noureddine to resemble some of the UAE’s blessings – Happiness, Harmony, Safety, and Opportunity – and pays tribute to the country’s leadership by inspiring citizens to unite and recount their #UAEBlessings in light of the opportunities afforded to them.
Elaborating on du’s four main pillars for National Day 2018, Happiness celebrates the positive impacts that citizens can make in creating an inclusive society; Harmony represents the need for peaceful unity across the country; Safety relates to safe existence, wellbeing, and future prosperity; and Opportunity evokes an eternal spirit, which projects vivid dreams and bold visions.
For the duration of National Day, du invites citizens and residents to join the conversation and reflect on what the UAE means to them by using #UAEBlessings.
To join us in celebrating the blessings bestowed upon us by viewing our commemorative National Day video, visit: https://youtu.be/WUXqyUKpFWQ