-    Up to 60percentage bonus on ‘more international’ recharges
-    Up to 30percentage bonus on ‘more credit’ recharges
-    30 day validity on every ‘more credit’ and ‘more international’ recharge
-    5percentage bonus on ‘more time’ recharges with unlimited validity

Dubai, UAE, 17 September 2009 – Taking savings to a whole new level, du is now offering its Pay as You Go® customers extra credit on every single recharge and extended validity on the ‘more credit’ and ‘more international’ recharge options. Customers can enjoy up to 60percentage bonus credit and 30 days’ validity on all ‘more international’ recharges. The ‘more credit’ recharge option gives them a bonus of up to 30percentage and 30 days’ validity on every recharge. There is a 5percentage bonus on every ‘more time’ recharge as well.

“Our Pay as You Go® customers rely on du for exceptional value and rewards. The new recharge offer not only provides our customers extra credit every time they recharge but also an extended validity period that allows them to use the credit as per their convenience. This is proof that du is committed to finding new and exciting ways to reward its valued subscribers,” said Farid Faraidooni, EVP Commercial, du.

Customers who recharge with the ‘more credit’ option (valid for all types of calls) will earn the following bonuses: 15percentage with AED 20; 20percentage with AED 50; 25percentage with AED 100; and 30percentage with AED 200. They will also get a validity period of 30 days on all recharges.

Similarly, customers who recharge with the ‘more international’ option (valid for international calls) will get the following bonuses: 30percentage with AED 20; 40percentage with AED 50; 50percentage with AED 100 and an amazing 60percentage with AED 200.

In addition to the new bonus offer, prepaid customers will continue to receive free SMSs automatically, every time they top up their accounts, as part of du’s current ‘Free SMS’ promotion. Recharge cards worth AED 20 give two free SMS; AED 50 cards give five free SMS; AED 100 cards give ten free SMS; and AED 200 cards give 20 free SMS.

In addition to this, customers can participate in the Recharge, Win and Save Promotion, organised jointly with National Bonds, by first registering through an SMS with the word ‘draw’ to 1116. Then, they can enter the draw simply by recharging their du line with ‘more credit’ or ‘more international’ recharge options, or by purchasing an Elite or Premier Plan. A recharge amount of AED 20 qualifies for one entry into the draw. AED 50 for two entries, AED 100 for five entries and AED 200 for 10 entries – so the more customers recharge with du, the better their chances of winning big.

WoW Recharge Bonus Offer at a glance:

Recharge denomination                                                                                                                       Total credit on ‘more  time’ recharges    Validity for ‘more time’ recharges     Total credit on ‘more  credit’ recharges    Total credit on ‘more international’ recharges    Validity of ‘more credit’ and ‘more international’

du Pay as you Go customers enjoy exceptional freedom and flexibility with du’s pioneering WoW recharge options:

•    “more international” gives customers extra credit in addition to the face value of the recharge. The entire credit must be used exclusively for international voice calling within a specified validity period. To recharge with this option, customers dial *138* [card number] #
•    “more credit” also offers customers extra credit in addition to the face value of the recharge card but can be used for any type of calling. The entire credit must be used within a specified validity period. To recharge with this option, customers dial *136* [card number] #

•    “more time” gives customers unlimited validity. To recharge with this option, customers dial *135* [card number] #

du’s Ramadan initiatives

du’s recent activities include an array of special Ramadan offers, including 1 fils credit for every second of international calls made between 21:00 and 07:00 during Ramadan; a ‘double your talk-time’ offer for Pay as you Go customers; and exclusive Islamic content for mobility customers available through a partnership with regional operator Al Majd. This content includes broadcasts of live Taraweeh prayers from Mecca, seasonal ringtones and caller tunes, customised anasheed, and daily prayer timings, hadeeth, dua’a and fatwa. Customers can visit the MyWorld mobile portal for more information.

du is also sponsoring Iftar meals for the less fortunate and an ‘SMS to Donate’ campaign to facilitate charitable donations to various causes (text ‘Ramadan’ to short-code 8000 for a list of causes and corresponding short-codes).  In addition, du is currently promoting its exciting ‘SMS Gold Challenge’ trivia contest which gives mobile users the chance to win up to nine kilograms of gold. For further information, visit www.du.ae.