du, from Emirates Integrated Telecommunications Company (EITC) is promoting sensible social media behavior through its popular #PostWisely campaign – this time with help from Walt Disney Animation Studios’ new animated feature “Ralph Breaks the Internet”.
Integrating creative storytelling using the movie’s characters, du will embark on a series of school roadshows and cyber security presentations to educate UAE children on internet safety via the popular #PostWisely campaign.
The roadshows will aim to promote important messages of oversharing on social media, cyberbullying, as well as the dangers of excess online gaming. As a result, children across the UAE will be able to interactively learn about the perils of the internet alongside the movie’s main character, Ralph, who is also new to the world of the internet.
Ahead of the movie’s local premiere at Mall of the Emirates on 20th November, du is inviting 70 children to the opening screening.
Abdulwahed Juma, Executive Vice President, Brand & Communication, du, said: “At du, we continually strive for new ways to educate the wider community about appropriate use of the internet and social media. As a telecommunications operator, we believe we have an important role to play in highlighting social causes relevant to the UAE’s citizens.”
“By partnering with Disney ahead of the Ralph Breaks the Internet premiere, we are passionate about driving the #PostWisely message to educate and engage children of the UAE about their online responsibilities and the possible endangerments the cyber world presents,” he added.
In the latest animated feature from Walt Disney Animation Studios, video-game bad guy Ralph (voice of John C. Reilly) and his best friend Vanellope (voice of Sarah Silverman) leave the comforts of Litwak’s arcade in an attempt to save her game. Their ensuing quest takes them on a journey through the vast world of the internet while also driving home messages about appropriate online behavior.
In line with du’s mission to create a culture of responsibility, the telecom successfully launched its #PostWisely campaign in November 2016. The campaign showed real-life examples and creative story-telling to show audiences the risks of oversharing on the internet, and how individuals can be more responsible and wise about the information they post.
Integrating creative storytelling using the movie’s characters, du will embark on a series of school roadshows and cyber security presentations to educate UAE children on internet safety via the popular #PostWisely campaign.
The roadshows will aim to promote important messages of oversharing on social media, cyberbullying, as well as the dangers of excess online gaming. As a result, children across the UAE will be able to interactively learn about the perils of the internet alongside the movie’s main character, Ralph, who is also new to the world of the internet.
Ahead of the movie’s local premiere at Mall of the Emirates on 20th November, du is inviting 70 children to the opening screening.
Abdulwahed Juma, Executive Vice President, Brand & Communication, du, said: “At du, we continually strive for new ways to educate the wider community about appropriate use of the internet and social media. As a telecommunications operator, we believe we have an important role to play in highlighting social causes relevant to the UAE’s citizens.”
“By partnering with Disney ahead of the Ralph Breaks the Internet premiere, we are passionate about driving the #PostWisely message to educate and engage children of the UAE about their online responsibilities and the possible endangerments the cyber world presents,” he added.
In the latest animated feature from Walt Disney Animation Studios, video-game bad guy Ralph (voice of John C. Reilly) and his best friend Vanellope (voice of Sarah Silverman) leave the comforts of Litwak’s arcade in an attempt to save her game. Their ensuing quest takes them on a journey through the vast world of the internet while also driving home messages about appropriate online behavior.
In line with du’s mission to create a culture of responsibility, the telecom successfully launched its #PostWisely campaign in November 2016. The campaign showed real-life examples and creative story-telling to show audiences the risks of oversharing on the internet, and how individuals can be more responsible and wise about the information they post.