Dubai, UAE: As an affirmation of its commitment to innovation and adding life to life for its customers, du has partnered with the Roads and Transport Authority (RTA) to bring another first to the UAE: a revolutionary method of payment for public transportation, using Near Field Communication  (NFC) technology.

With the launch of this service in the near future, du’s customers will have the convenience of using their mobile to pay for their transportation, through a simple tap with their smartphone. They will also be able to conveniently manage RTA services through a user-friendly mobile app, that can be easily downloaded onto their smartphone.

To use NFC, customers must have an NFC-capable device and a NFC SIM card, into which a virtual RTA NOL card will be embedded. An announcement on the availability of NFC SIM cards at du Shops will be made at a later date. 

“We are constantly looking for new ways in which we can bring further convenience and added value into our customers’ lives, beyond merely offering traditional telecoms services. By presenting this demonstration of NFC, we are providing them with a new, secure and accessible way in which to conduct their daily transactions, starting with our partnership with the RTA,” said Farid Faraidooni, Chief Commercial Officer, du. “The consolidation of multiple functions into a single device is the future of communications. We are delighted to embrace this technology and to be able to offer it to our customers soon.”

The potential for NFC applications expands beyond the ability to pay for public transportation alone. It provides a new platform of interaction between mobile users and their environment, and can be applied in many purchasing situations and more.
 
For further details, please visit du’s stand at GITEX 2012, (#Z-F20) or RTA’s stand at GITEX 2012.