More convenience and choice for customers seeking du products and services  In its ongoing effort to deliver optimal telecom experience to customers wherever they are, du today embarked on yet another initiative to offer convenience, comfort and choice to customers seeking to experience du products and services across the UAE. The new telecom operator in the UAE has extended its presence by teaming up 10 premium dealers nationwide. Partners include Axiom, Alltronix, Emirates Computers, EROS, Fono, Jacky's, Jumbo, One Mobile, Plug-Ins, RadioShack & Telefonika. Over 90 outlets spanning the listed dealers in the UAE will offer du SIM cards on both Pay As you Go (pre-paid) and Monthly Plan (post-paid) packages, as well as du recharge cards. du Pay As you Go is also available from an additional 1000plus outlets across the UAE, among them Emarat, ENOC & EPPCO petrol stations. Commenting on alliance with the chosen dealers, Osman Sultan, Chief Executive Officer of du said; “Our focus is to maximise convenience and as a step forward in this direction, we want to provide all our customers across the nation easy access to du products and services. “All our partner dealers share similar customer centric values as du, and together we want to usher a new world of telecommunication based on preferences and expediency by simply – ‘add life to life’.” du’s partnership with premium UAE dealers who have a nationwide presence, reflects its understanding of customer needs and the importance of locations near to home or office. du has recently launched countrywide mobile services starting February 11 and is set to roll out fixed line, Pay TV and internet services in stages following the initial launch.