du, from Emirates Integrated Telecommunications Company (EITC), has announced a new collaboration with Al Mashhad, a multi-platform TV channel and digital platform, in which du will provide a range of broadcasting and telecom services.. Tony Khalife, General Manager at Al Mashhad was present along with Karim Benkirane, Chief Commercial Officer at du for the announcement at GITEX Global 2022 – where du is presenting an innovative showcase under the theme ‘Powering Governments, Shaping The Emirates Reality’ featuring technologies such as Internet of Things (IoT), Augmented Reality, metaverse, blockchain, NFT and robotics.

 

As part of the agreement, du will provide telecommunication infrastructure services, broadcasting networks as well as security and emergency service networks and solutions for Al Mashhad. In addition to providing telecom services, du will launch the new channel in three satellite platforms Arabsat, Eutelsat 7WA and Hotbird. Al Mashhad channel will also benefit from Managed Premium Broadband, National Managed Ethernet, Distributed Denial of Service (DDoS) as well as landline services.

 

Commenting on this agreement, Tony Khalife, General Manager of Al Mashhad said: "We are excited about this strategic partnership with du, one of the leading telecom operators in the UAE. Having an outstanding partner like du will guarantee a reliable telecommunications service, allowing us to operate efficiently and effectively across multiple platforms as we draw close to launching our Platform.”

 

Al Mashhad, a multi-platform TV channel and digital platform led by renowned journalist and talk show presenter Tony Khalife seeks to provide content and programming that is inspiring and digital first ranging from the latest political and economic news and sports presented in a dynamic bite-sized manner. The platform will also include analytical and satirical talk shows built around Arab reality and the surrounding scene.