The concept is designed to capitalise on high footfalls at Virgin Megastores and add to the convenience of customers. Future Virgin Megastore locations for du shop in shop concept are planned at The Dubai Mall, Burjuman, Deira City Centre, Mirdiff City Centre, Mercato Mall and Abu Dhabi Mall. The range of du services to be available at these stores includes all mobile-related services (except purchase of bundled handsets) for individuals and businesses.
Addressing the media, Nisreen Shocair, President of Virgin Megastore, MENA, said: “The partnership between Virgin Megastore and du is the meeting of two leading brands and two creative minds. We are both looking for unique and unconventional ways in which we can further service our customers, within the stores and beyond. This venture will deliver new ways for our consumers to interact with our product offerings, by capitalizing on the convergence of entertainment and technology, and the growth in retail mobility.”
On this occasion, Osman Sultan, CEO, du, said: “We are where our customers are, and it is our intention to be as close to our customers as we can. By associating ourselves with a like-minded partner such as Virgin Megastore, a leading retail brand that shares our vision, we are today expanding our retail presence significantly throughout the UAE. The shop in shop concept is an extension of our du Shops wherein our customers will be able to access our services, expertly aided with the help of our trained staff.”
The first du shop in Virgin Megastore, Mall of the Emirates spans an area of 750sq ft and is innovatively designed to reflect du’s new retail theme, including six customer service counters that provide customers with a fast, efficient and friendly experience. Staffed with trained and friendly personnel and with operating hours from 10am-10pm on weekdays and 10am-midnight on weekends, customers are accommodated with greater ease and accessibility to du’s wide range of mobile services.
Today, du Shops are located at 43 operational and convenient locations across the UAE, where du customers can gain access to the telecom’s extensive range of services, convenience for purchasing products, while the online SelfCare portal at du.ae allows customers the quick and convenient option of paying their bills online. In addition, customers can access du products and services at more than 3000 authorised dealers.
With 14 operational stores across the MENA region including the newly opened location in The Dubai Mall, Virgin Megastore’s product selection lines are second to none in the Middle East with exclusive ranges in music, movies, books, games, electronics, multimedia and Red Box (boutique). To find out more about Virgin Megastore’s products and services please visit www.virginmegastore.me and follow them on Twitter: @VirginMegaME and Facebook: facebook.com/virginmena.
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