MUMBAI, India  & Dubai, UAE: February, 9, 2011:  In its efforts to enhance customer excellence and service delivery levels, du today signed a five year contract with leading Indian IT services firm Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS). As an IT Managed Services Partner, TCS will support du in its aggressive growth strategy and its continuous focus on enhancing the company’s capabilities in offering a better scope in developing and managing customer-centric products and services.

The agreement was signed in a ceremony attended by Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du, and Mr Girish Ramachandran, VP and Head - Middle East, Africa and Mediterranean, TCS, in the presence of Saleem M . Al- Balooshi, Senior Vice President – Technology and Wholesale Operations at du, and Mr. Manoj Agarwal, Regional Director- TCS Middle East and North Africa.

Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du, said: “In a dynamic business sector such as telecom we are constantly looking at enhancing customer experience – made possible by further enhancing our IT operations. With TCS’ capabilities we expect to further streamline our efficiencies in service delivery, quality of service, as well as bringing best practice in IT operations, and create further value for our shareholders.” 

Mr. Girish Ramachandran, VP and Head - Middle East, Africa and Mediterranean, TCS, said: “We are delighted to be chosen as a strategic partner to du. With our strong global telecom expertise we are committed to delivering service improvement, flexibility and predictability to du’s IT, which will supports  du’s progressive strategy to enhance customer experience.”

TCS started its operations in the Middle East in 1973 and today Middle East & Africa contribute a significant portion of TCS revenue from the developing countries market segment. We do business with some of the top government and private business houses in the different countries that we operate in the region. The nature of projects we execute in the region both from a sheer volume & complexity perspective speaks strongly of our service quality and delivery capabilities.  These projects in many ways are unique and create references for TCS. TCS MEA has the world's best trained IT consultants working in nearly 12 countries, deployed in various client locations and offshore delivery centers. http://www.tcs.com/worldwide/middle_east_africa/locations/Pages/default.aspx