Dubai, 10 August 2009: As part of ongoing efforts to provide customers with easy access to its innovative products and services, du has opened a new shop in the Rashidiya area. The shop is ideally situated on the ground floor of the popular shopping destination at Rashidiya Central Market and was inaugurated by Maher Murad, Vice President, Retail Sales, du.

The new du shop makes it easy for subscribers to take advantage of a range of du’s mobile services including Elite Plan, du Pay as you Go (prepaid) line, Visitor Mobile Line, and also fixed-line and bill payment services for Elite Plan and BlackBerry® customers. Home services including Call Select and data cards are available at the du shop, in addition to registrations and bill payments for enterprise and personal mobile (GSM) services. Opening hours are from 9am to 10pm, Saturday through Thursday, and 2pm to 10pm on Friday.

“We are continuing to establish new du shops in premier locations across the UAE to meet the needs of both existing and future customers,” said Maher Murad, Vice President, Retail Sales, du. “The new shop in Rashidiya gives residents easy access to du’s industry-leading telecom offerings, ensuring optimal convenience when they sign up for new services, purchase the latest innovative communications products, and take care of payments.”

du’s wide range of offerings for individual and business customers are available through du’s retail network, currently numbering 34 du shops and kiosks, located in strategic locations across the UAE. Customers can also purchase du’s products and services at more than 3000 authorised dealers or online at www.du.ae/en/where-to-buy/eshop.html.