du is the exclusive mobile partner for the Coldplay concert, scheduled to perform live at Emirates Palace on 28 March as part of their ‘Viva La Vida’ Tour. The concert is expected to draw more than 15,000 people. du is also presenting Italian operatic pop tenor and classical singer Andrea Bocelli, live at Emirates Palace on 27 March. du customers have the opportunity to win free tickets to the Coldplay show simply by participating in radio competitions.
Exclusive Coldplay Caller Tunes and downloadable mobile content is also available for du customers in conjunction with the concert on MyWorld wap-portal.
Farid Faraidooni, EVP Commercial, du, said: “Our customer base is as diverse as the music of Coldplay and Andrea Bocelli. We are connecting with different segments of our customers simultaneously by presenting two world-renowned artistes that we are sure will be met with a lot of enthusiasm. In addition to this, we are also providing exclusive mobile content and an exciting opportunity for Coldplay fans to win free tickets to their show through simple radio competitions.”
Participate in Radio competitions and win free Coldplay tickets:
du customers can listen and answer questions about Colplay or WoW international* on Radio 1 and channel 4 and and win tickets for Colplay.
The events are being showcased as part of the Abu Dhabi Music and Arts Festival in conjunction with Flash and LiveNation.
The Coldplay and Andrea Bocelli concerts follow the string of successful concerts by Christina Aguilera, AR Rahman, George Michael, Amr Diab, Shakira, Justin Timberlake, Elton John, Bon Jovi and Alicia Keys in the UAE, sponsored by du.
* WoW international is the new bonus recharge option which gives you extra credit for your international calls
a) You get AED 26 when you recharge with AED 20, 70 when you recharge with 50, 150 when you recharge with 100 and 320 when you recharge with 200.