To share with its customers the spirit of the season, du, the UAE's new telecom operator, has announced a special promotion to celebrate each of the festive holidays with a reduction in calls and SMS rates.

du mobile customers will enjoy 20percentage reduced rate on their national calls exclusively during the Eid Al Adha Holidays (18-22 December), on Christmas Day (25 December) and on New Year's Day (1 January). Off-peak rates will apply to all international calls and reduced rates for SMS only 15 fils for local SMS & 45 fils for international. du business mobile customers in addition to their existing benefits will enjoy 45 fils for international SMS during the festive holidays.

Osman Sultan, CEO, du, said: "The season of giving and sharing is upon us all and du would like to share the spirit of the season by giving our customers more reasons to stay in touch with loved ones. On behalf of everyone at du, I extend warm season's greetings to everyone in the UAE."