du, the UAE's new telecom operator, today announced it has successfully crossed the one million customer mark exactly nine months after launch of mobile services.

The milestone is being marked by the launch of a Limited Edition Pay as You Go line for just AED 55 that effectively costs only AED 1, as AED 54 will be given back as free credit.

du has established itself as a hi-tech operator from day one with New Generation Services such as 3G which are available on all du SIMS by default. Among du's many firsts, in addition to pricing offers which raised the level of competition in the UAE market, are its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, eshop, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

The most recent offering from du is the first of its kind ‘WoW' recharge card which offers customers the choice between more credit and more time.

"The reaching of a milestone such as this is a moment of pride, as it indicates we are not only on target, but we are successfully connecting with our customers across the UAE," said Osman Sultan, CEO du.

"We can guarantee our customers we are only beginning what is going to be an exciting journey together with them. We look forward to their continued support and feedback so we can constantly raise the bar and match their expectations."

du launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, du's nationwide Fixed line services for voice telephony, was launched in July 2007.