Dubai, 10 December 2009: In recognition of his sterling contribution to telecom in the Middle East, du’s CEO Osman Sultan has been awarded the impressive “Lifetime Achievement Award” at the CommsMEA Awards 2009, which recognise operators and individuals who have taken a leadership role in the region's fast-growing and rapidly changing telecoms sector.

The Lifetime Achievement Award acknowledges Sultan as an industry pioneer who has helped shape and inspire the Middle East and Africa region's telecommunications market.

Receiving the Award, Osman Sultan, CEO, du, said: “I am deeply honoured to receive this prestigious award and would like to acknowledge the contribution made by each and person who directly and indirectly contributed to shape me what I am today during this long journey. My sincere thanks also go to my exceptional team at du – together we stand committed to continuing our efforts in offering unparalleled value, availability and choice of telecommunications products and services across the region, as always.” Sultan added:” The future is full of exciting opportunities for our business, and we must continually work harder to benefit from all that these opportunities bring. Because customer behaviour and technology change so quickly, it is imperative that we strive to innovate and remain at the forefront of this rapidly changing sector, to always deliver value back to our customers.”

The award reaffirms the visionary leadership of Osman Sultan’s under whose guidance du has quickly consolidated its position as the forward-thinking telecommunications provider of the UAE, offering smart, user-friendly telecom solutions to individuals, homes and businesses, as well as carrier services and broadcast services.

The CommsMEA Awards 2009, now in their fourth year, pay homage to companies that have invested in technology, implemented winning strategies and developed services to capture the hearts and minds of end-users. Most of all, the awards recognise those organisations that have helped improve the communications sector in the Middle East.