Dubai, UAE, 3 August 2010: Bringing family and friends even closer together, du today announced international calling rates of just 1.5 fils/sec to 190 top destinations. The new offer – available as part of du’s One World Plan – will make calling loved ones around the world more affordable than ever before.

du Pay as you Go® customers already enjoy amazing freedom and flexibility with du’s pioneering WoW recharge options. For international calling, du’s “more international” recharge option gives customers extra credit of up to 60 percentage in addition to the face value of the recharge. du’s “more international” recharge option, combined with the “One World Plan”, offers effective international calling rates of up to 56 fils/minute, meaning du customers enjoy the best deal on international calling in the UAE.

Elite Plan customers can also enjoy this offer along with the monthly international calling rewards that gives them upto 75percentage bonus for international calling.

“We recognise how important it is for people in the UAE to get in touch with friends and family, wherever they may come from around the world, without having to worry about hefty international calling charges. By offering the most competitive international rate in the UAE, we are demonstrating our commitment to driving down costs so that our customers can enjoy a maximum talk time for a minimum fee. Furthermore, our flat calling rate means customers need not navigate a maze of international calling rates, making calling family and friends around the world simpler and more affordable than ever before,” commented Farid Faraidooni, chief commercial officer, du.

Mobile customers can now call friends and relatives - for a limited time period only - all across the world for just 1.5 fils/second (90 fils/minute) from Saturday to Thursday between 9pm and 9am and all day Friday, or for just 4 fils/sec (AED 2.4/minute) from Saturday to Thursday, 9am to 9pm. Customers can opt in to the One World Plan at no extra cost by dialling 135 from their du mobile line, and then selecting option 6.

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