Dubai, UAE: du is committed to providing its customers with the latest innovations and the best variety of choice, with value-added bonuses that take their experience above and beyond expectations. Now, with the arrival of Sony’s new flagship Android smartphone, the Xperia™ Z LTE, launched exclusively with du in the UAE, customers can enjoy the new smartphone’s unparalleled features with AED 470 discount, 10GB of free data every month for a year and a free Sony headset, through the company’s Smartphone Festival offer.
Customers can visit the du Shop of their choice to buy their new Sony XperiaTM Z LTE smartphone, priced at AED2,349. When buying it with any monthly plan, including du’s Smart Plan, Emirati or Elite Super Plan, customers can enjoy not only AED 470 off the price of the new XperiaTM Z LTE, but will receive 10GB of free data every month for a year!
Fahad Al Hassawi, Chief Commercial Officer, du, said: “We’re all about adding life to life by bringing our customers the best value-added offers. With the Smartphone Festival, we are leading the way with smartphone offers combined with the best plans and data benefits to suit today’s lifestyles. Our exclusive partnership with Sony to launch the XperiaTM LTE is yet another example of how we endeavour to continuously provide our customers with nothing but the very best.”
Ruediger Odenbach, Vice President, Sony Mobile Communications Middle East and Africa, said, “Earlier this year, the launch of the original XperiaTM Z generated a great deal of excitement internationally at the Consumer Electronics Show (CES), which is a major technology-related trade show held annually in Las Vegas. It has since exceeded all sales expectations here in the Middle East and internationally proving to be a game-changer in smartphone technology. The XperiaTM Z LTE takes this to the next level and we are delighted to launch it in the UAE through our strategic partnership with du.”
The new XperiaTM Z LTE boasts a range of unparalleled features, including LTE, a 5” Full HD 1080p Reality Display, Snapdragon™ S4 Pro quad-core processor, the Mobile BRAVIA® Engine 2 and a 13 megapixel fast-capture camera. Offering the best of Sony in a smartphone, the device uses advanced technology from the whole range of Sony’s multimedia products. For more details about the phone please visit: www.sonymobile.com
Available in black and white, XperiaTM Z LTE will launch on Android 4.1 (Jelly Bean), which will be upgraded to 4.2 shortly after launch for the latest Android user experience.
Key features for Xperia™ Z LTE
• 5” 1080 x 1920p full HD Reality Display with Mobile BRAVIA® Engine 2
• 13MP Fast Capture camera with Exmor RS for mobile, 16x digital zoom, HDR video, Superior Auto and Noise Reduction to effortlessly capture razor sharp pictures and videos in any condition
• Dust and water resistant (IP55 & IP57) with a durable glass display
• 1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM
• Battery STAMINA mode improves your standby time by at least 4 times
For more information about du and the Smartphone Festival, visit www.du.ae.
-ends-