Dubai, 9 August 2010: Further boosting value and flexibility for its fixed-line customers, du recently enhanced its highly competitive fixed telephony service with its latest Homephone 24/7 offering. The offer provides Homephone postpaid customers with an even more economical way to use their existing landline, with international calls to 190 destinations from as little as 1 fils per second at any time of the day or week –all for a monthly fee of just AED 15 beginning 12 August 2010. Furthermore, there are no call set-up charges when subscribed to this unique offer.

“We are delighted to offer UAE landline customers yet more value and freedom with our new Homephone 24/7 service. Now, along with all the existing benefits of our competitive calling rates, the simplicity of one rate for all international destinations and the value offered by Pay by the Second® billing, customers will no longer be held back by peak and off-peak times, with calls to family and friends in 190 destinations at almost half the price, 24 hours a day and seven days a week. With Homephone 24/7, callers can sit back and watch their monthly charges decrease, while their calls to friends and family increase, meaning they can enjoy more value and flexibility than ever before,” said Farid Faraidooni, Chief Commercial Officer, du.

Homephone 24/7 is a limited period offer and is a part of the existing Homephone proposition which is available to any landline in the UAE.

Customers subscribing to Homephone get 50 minutes of international calls included with the subscription; a nominal onetime activation fee of AED 25 is applicable. To subscribe to Homephone and the new Homephone 24/7 offer, simply visit any du Shop or authorised dealer across the UAE.