Dubai, UAE: As the exclusive UAE launch partner for the award-winning HTC One smartphone, du’s customers can choose from competitive data options when purchasing their smartphone from the company. The new HTC One 4G LTE version will be available from 25 April, first and exclusively at all du Shops and the company e-shop, shop.du.ae. With du’s launch of the HTC One, the UAE is the first country in the region to receive the smartphone.

du’s Easy Payment Plan offers the HTC One smartphone with the newly introduced offer of  4GB data for only AED340 per month, or 1GB of data for just AED285 per month for a full year.

To benefit from Easy Payment Plan, customers need to have a credit card from one of the following banks: Abu Dhabi Commercial Bank, Emirates NBD, Emirates Islamic Bank/Dubai Bank, Mashreq Bank or National Bank of Abu Dhabi.

“We anticipated a great response to the HTC One smartphone, which received the GSMA award for the best new mobile handset at Mobile World Congress 2013, and have so far not been disappointed. It is our pleasure to be able to offer this exciting new smartphone as the official launch partner in the UAE, as our customers can enjoy it to the fullest when using our 4G LTE network,” said Farid Faraidooni, Chief Commercial Officer, du.

For customers who want to purchase the device upfront, the smartphone is available at AED 2699. du is offering customers 100MB of free data per month for 6 months as a complimentary pack to test its data network, or customers can enjoy 1 GB free upon spending AED 250 on any of the company’s prepaid and postpaid plans.

HTC’s newest smartphone introduces three groundbreaking new features to the mobile smartphone market: HTC BlinkFeed™, HTC UltraPixel Camera with HTC Zoe™ and HTC BoomSound™, which set a new precedent for the smartphone experience.

-Ends-