Dubai, UAE: HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority, recognised du’s efforts to support the stars of the future at the Majid bin Mohammed Youth Media Awards.  du’s CEO, Osman Sultan was present at the ceremony and accepted the much-coveted award on behalf of the telecommunication company in the presence of Farid Faraidooni, Chief Commercial Officer, du among other members of du executive management. This is the third consecutive year that du has supported the Majid bin Mohammed Youth Media Awards, which this year was held under the title ‘Reveal Your Talent’.

To illustrate du’s longstanding commitment to spearheading the careers of Emirati youth, a video centering on the company’s Brand and Communication team member Balqees Zainal – who was named 'Rising Star of the Year’ at the 2011 Annual Arabian Computer News Arab Technology Awards – was played, chronicling the Emirati’s roster of accomplishments in the sphere of Social Media.

“It is an honour to receive this recognition, and I thank HH Sheikh Majid for bestowing it upon us. We are an Emirati company to the core, and we take pride in being able to give the next generation of UAE leaders the support that they need to succeed,” said Hala Badri, Executive Vice President Brand and Communications, du . “By supporting the Majid Bin Mohammed Youth Media Awards we are giving the UAE’s future journalists and media members a head start in demonstrating their abilities and talents.”

du’s support of the Majid bin Mohammed Youth Media Awards comes under its Stars of the Future initiative, part of its extensive Corporate Social Responsibility efforts.