Dubai, UAE: du is pleased to announce the new 4G-enabled BlackBerry® Q10 smartphone is available with exciting discounts of up to AED500 exclusively during the du Smartphone Festival period.  Customers can choose either a black or white unlocked handset for just AED2199 with any of du’s Elite Super or Emirati plans, only during the Smartphone Festival through du Shops or online, at www.shop.du.ae.

Built with precision and offering premium performance in a signature design, the BlackBerry Q10 smartphone combines BlackBerry’s best physical keyboard and a touch screen with the power of the BlackBerry® 10 platform to help you communicate and collaborate faster and more efficiently. The BlackBerry Q10 includes advanced hardware, communications and multimedia features, and provides long battery life that lets you confidently stay ahead and take action all day long.

Online pre-orders for the 4G-enabled BlackBerry Q10 from du were a phenomenal success. Customers who reserved their BlackBerry Q10 will be the first to receive the smartphone after launch, with a 100GB booking reward.

“We are very pleased to be able to offer our customers the brand new 4G-enabled BlackBerry Q10 smartphone along with the exciting offers that are exclusively available at our Smartphone Festival! The BlackBerry Q10 proved incredibly popular during the pre-booking phase and we’re anticipating a lot of demand following the launch,” said Fahad Al Hassawi, Chief Commercial Officer, du.

The re-designed, re-engineered and re-invented BlackBerry 10 platform offers a powerful and unique new mobile computing experience. Available on du’s 4G and 3G networks, the BlackBerry Q10 gives you a faster and smarter experience that continuously adapts to your needs. Every feature, every gesture, and every detail is designed to keep you moving forward towards your goal and includes advancements such as:
• The ever present BlackBerry® Hub, which  brings all your conversations together in one easy to manage place that you can access at any time from any app with a simple “peek”, so you’re always only one swipe away from what matters to you.
• BlackBerry® Balance™ technology, which protects what’s important to you and the business you work for.
• BBM™ (BlackBerry® Messenger), which lets you share things with the people that matter to you in an instant. BBM in BlackBerry 10 includes voice calling and video chat, and lets you share your screen with another BlackBerry 10 contact.
• BlackBerry® Remember, which helps you tackle tasks quickly with a new way to collect, organize and action all the information sitting in different places across your smartphone.

There’s never been a better time to buy the latest mobile devices than during the du Smartphone Festival! Whether you’ve got your eye on the latest BlackBerry smartphone or a BlackBerry® PlayBook™ tablet, du is your ultimate destination during this exciting promotional period. Visit your nearest du Shop, or www.shop.du.ae.

Offers during du’s Smartphone Festival are available to both post-paid and prepaid customers on the latest smartphones. Customers who want to purchase a smartphone upfront can get up to a AED 500 discount with any Elite Super or Emirati Plan, or a free AED 200 recharge card with a Pay as you Go® plan.

Customers can get free smartphones, including the new BlackBerry Q10, when subscribing to any of du’s Elite Super or Emirati Plans with a 4GB data bundle for 24 months, and using a credit card for auto-payment. Customers holding a credit card from one of the following banks – Emirates NBD, National Bank of Abu Dhabi, Mashreq Bank, Abu Dhabi Commercial Bank, Emirates Islamic Bank or Dubai Bank – can sign up for du’s Easy Payment Plan and enjoy the device and 1GB data for as low as AED 265 per month.

In addition to this, all new customers purchasing any Elite Super or Emirati Plan get an incredible bonus of 200 national minutes or 75 international minutes per month for the next 6 months for free!

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