Upping the ante in convenience and innovation , du today announced the launch of enhanced caller tunes service for mobile customers in the UAE.

For the first time in the UAE, mobile customers will get the facility of instantly copying the caller tune while listening to the caller tune of the called person by simply pressing ‘*’. Another feature never offered before in the UAE is to gift the caller tune by using IVR facility. A choice of more than 10,000 new and old mega hits from the best Arabic, Bollywood and Western artists - the widest range in the UAE sourced from du’s exclusive arrangements with renowned content providers like Rotana and Hungama are available which means callers now literally have a world of choice to personalize the ringing tone that people hear.

Customers can activate the service quickly and easily by calling 156 from a du line or or through self care at www.du.ae for just AED 5 per month. On activation, each caller tune selected from the vast variety, costs just AED 5.

Farid Faraidooni, EVP Commercial, du, said: “While mobile services are there to be practical and functional - it does not mean they cannot also be fun - and unique to each user. Our caller tunes service is unmatched in terms of both feature-set, convenience and offers the power of UAE’s richest caller tune library. Now du customers can express themselves, better than ever before. ”