More than 600 cinema-lovers joined du Tuesday for an exclusive premiere of the final film in Peter Jackson’s ‘The Hobbit’ trilogy, ‘The Hobbit: The Battle of the Five Armies’, on 9 December at VOX Cinemas in Mall of the Emirates.
Amongst those who walked the red carpet to the invitation-only screening were 243 competition winners, who each won two tickets through competitions on popular radio stations, as well as through du’s social media channels, www.facebook.com/du, and @dutweets on Twitter.
Through the du Tuesday campaign, all eligible du prepaid and post-paid mobile customers can enjoy a complimentary second ticket for all films showing at VOX Cinemas in the UAE. All they have to do is buy one, to get one free! Tickets cover standard 2D, VIP Seats, VOX MAX, VOX 3D and VOX Plus concepts. Customers can get their free tickets either by buying tickets through VOX Cinemas’ website, www.voxcinemas.com/du using a du SMS coupon code, or by showing an SMS coupon code at the cinema box office on a Tuesday.
du Tuesday Winner Hana Younes said: “I loved the ‘The Hobbit’ movies. I actually read the books when I was a child, so when I heard that they were making the film I was extremely excited. Seeing every single part has been just fantastic. Thank you very much du for giving me the opportunity to win.”
“I skipped work early just to be here! That’s how much I love this movie,” said du Tuesday winner, Madiha Zakir. “I love du Tuesday and the trilogies, ‘The Lord of the Rings’ and ‘The Hobbit’. I’m excited to be here.”
Mohammed Tarek won his ticket through du’s social media competitions: “I am one of the biggest fans of ‘The Hobbit’ and ‘Lord of the Rings’, I love all of Tolkien’s works. I would like to thank du for giving me the opportunity to see the movie first, before everyone else, and I can’t wait to watch it again next du Tuesday!”
“This is my second time to win with du Tuesday, the first time was with the ‘Penguins of Madagascar’ screening,” said competition winner, Hamdi Mohammad, who won his tickets through du’s email competitions. “It was a fantastic event, that’s why I recommend everybody to come and join.”
Hala Badri, Executive Vice President Brand and Communication, du, said: “The final instalment of Peter Jackson’s ‘The Hobbit’ trilogy is possibly the most iconic and highly anticipated film of 2014, and we’re thrilled to have given so many winners and guests the exclusive opportunity to see it before anyone else! du Tuesday is committed to adding life to life for our customers, through exciting experiences that create memories for all of the family, whether it’s through winning tickets to our special premieres and pre-screenings, or getting two-for-one tickets with family and friends every Tuesday.”
How it works, in three easy steps:
- Customers can get their ticket by sending an SMS with the word ‘movie’ or ‘movies’ to 9979 from their du number. The text ticket contains a coupon code that they can redeem for two-for-one tickets.
- Customers will receive the text ticket that contains their two-for-one coupon code, which is valid for any movie showing the upcoming Tuesday (or same day if the ticket is bought on Tuesday).
- They can book their du Tuesday two-for-one tickets on the same week of the movie from Sunday through Tuesday in one of two ways:
- Online: Customers can skip the queues by purchasing their two-for-one tickets online. They can choose any movie and VOX Cinemas location from the top right, then they will be asked to type in the code received and their mobile number before checkout.
- In person: Customers need to show the SMS ticket at the VOX Cinemas box office to get their two-for-one tickets if they are going to buy du Tuesday movie tickets in person.
Seats are available on a first-come-first-serve basis. Each du customer can request one text-ticket per week. Text-tickets expire at midnight each Tuesday, i.e. they are only valid up until the following Tuesday.
To find out more about du Tuesdays, visit www.du.ae/tuesday.
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