Dubai, UAE: du considers employee development, progression and wellbeing to be a top priority, and this commitment to creating an optimal working environment has earned the company the GCC Best Employer Brand Award 2014. Ibrahim Nassir, Chief Human Resources and Administration Officer, du, received the Award on behalf of the company during the GCC Best Employer Brand Awards 2014, hosted by the Employer Branding Institute and Stars of the Industry Group, at the Taj Palace Dubai recently. The GCC Best Employer Brand Awards are endorsed by the Asian Confederation of Businesses. 

The Award consists of a Trophy and Citation, recognising the valuable contribution du makes to becoming be the most sought-after employer. 

Nassir said: “Through a variety of programmes and initiatives, the UAE is driving positive change in the nation’s private sector by encouraging more gainful employment opportunities covering a wide spectrum of people. We are committed to not only creating career opportunities for all, but to also providing them with a working environment that allows them to reach their full potential, in terms of both personal and professional development. Our topmost priority is the wellbeing, progression and engagement of our colleagues, and we are proud to support the UAE’s vision in this way.”  

Recipients of the Employer Brand Awards are chosen by the Employer Branding Institute based on research to identify employers who create a culture of contribution and innovation at work, believe in consistent improvement in HR Policy by measuring organizational health and inculcating values that help to achieve the vision, are a social and equal opportunity employer, and who develop and nurture future leaders. 

In 2014, du has received several accolades lauding its commitment to employees. At the Gallup Great Workplace Awards, du was the only telecommunications company to be recognised amongst the global top 36 companies, based on its high employee engagement levels. 

du was also recognised as Employer of the Year by Dubai Women’s College, celebrating the company’s continued efforts to provide employment opportunities for UAE nationals, in addition to building a strong corporate culture and a nurturing career environment that encourages employee growth.

-Ends-