CEO's message
du is proud to be opening the door to endless possibilities for
a new generation. A generation that is rapidly becoming a part of
the global ‘telecom civilization’.
Telecommunications have become an integral part of our everyday
lives and will become even more so as we move towards an
unprecedented level of integrated convergence. Our offering will
set us apart in the sector with a range of telecommunications and
entertainment services – mobile and fixed line telephony, broadband
internet, TV, video and business solutions.
Our mission is to delight our customers, satisfy our
employees and be accountable to our stakeholders and the community
at large.
This philosophy has been embraced by all departments within du.
From the customer care representative who answers your calls, our
behind-the-scene technology teams to our sales staff and human
resource employees, du’s committed professionals work together
towards making our collective vision a reality.
Our customers are at the heart of all we do at du. And by listening
to what they think, feel and want, we aim to transform
telecommunications as we know it and fulfill our shared vision of
ushering in a new era of integrated connectivity.
I am sincerely grateful for the faith placed in us by our
stakeholders, customers, business partners, investors, employees
and the UAE community. We are committed to reciprocating their
trust and goodwill by delivering on our promise to delight our
customers by enabling easier, more fulfilling communications
experiences.
Osman Sultan
CEO