01 June, 2010

Live excitement of FIFA World Cup 2010 through Al Jazeera Sports Channel

For just AED 299 for all du customers

Dubai, 1 June 2010: Proving its position as the UAE’s preferred service provider of premium TV entertainment, du is bringing viewers full live coverage of the much-awaited FIFA World Cup 2010. du TV subscribers will be able to enjoy the best world cup offer in the UAE at AED 299 and watch their favourite sports heroes in action on the Al Jazeera sports channels the official broadcaster of the FIFA World Cup in South Africa by simply subscribing to the FIFA World Cup package.  The current market price for this FIFA package is AED 370.

“du is committed to providing top-class home entertainment to add a little enjoyment and good sporting fun to the lives of people in the UAE. We are pleased to be offering our du TV subscribers a great FIFA World Cup package through Al Jazeera Sport Channels, which enables football fans to enjoy full coverage of the event, hassle-free, in different languages, and in standard and High Definition formats” commented Farid Faraidooni, Chief Commercial Officer, du.

Coverage of the FIFA World Cup on Al Jazeera Sports channels will be on four dedicated Channels; Al Jazeera Sport Channel +9, Al Jazeera Sports +10, Al Jazeera Sports HD and Al Jazeera Sport World Cup, with some of the major matches being broadcasted in High Definition format. The broadcasting rights for this premium sports event have been secured by the Al Jazeera Sports Network.

du customers can view Al Jazeera Sport channels and FIFA World Cup matches in both languages English and Arabic. To subscribe to the World Cup package, du customers need to logon to www.du.ae/worldcup , or visit du shops.

The FIFA World Cup 2010 will start on 11 June in South Africa, for the first time in the African Continent, drawing 32 of the top football teams from across the world to compete. This mega sports event - the most popular after the Olympics – will see approximately four billion viewers watching these matches on their TV screens across the globe.

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