12 June, 2012

du steps up mobile broadband experience with Internet speeds of upto 100Mbps with the launch of its LTE network

Enjoy this service with the new 4G (LTE) Internet Key

Dubai, UAE: du’s high speed Mobile Broadband just got supercharged! Get Real Mobile Broadband speeds that make your browsing experience lightning-quick – anything is possible online, with up to 100Mbps at your beck and call! And all you need to open up a whole new world of breathtaking connection speeds is the new LTE Internet Key, from du.

This landmark development of du’s mobile network comes as part of the company’s long-term commitment to constantly utilise the latest technological developments throughout its bouquet of communications services, in order to bring unmatched user experience to the UAE’s telecom sector.

What used to take hours can now be done in minutes – perfect for people on the go. How? With du’s new Long Term Evolution (LTE) network, speeds of up to 100Mbps are now possible.  LTE, one of the prevalent 4G technologies, is considered to be the fastest Mobile Broadband platform in the world… and you can have it at your fingertips while you browse on the go. Beyond super fast browsing speeds, 4G (LTE) opens up an infinite range of data services possibilities. Online Live HD video streaming, high quality online gaming constitute just some of the experiences just waiting to be experienced.

“Our LTE network is taking online connectivity to the next level. Customers with an LTE Internet Key can experience some of the fastest internet connection speeds in the world,” said Farid Faraidooni, Chief Commercial Officer, du. “This is the kind of Real Mobile Broadband speed that creates significant positive impact in one’s day-to-day activities especially in today’s fast paced world; with the improved download speeds of up to 2.3 times faster compared to HSPA+.”

The cost for du’s LTE Internet Key is a one-off payment of AED799 for the device, plus AED55 for a monthly data line. A special LTE 25GB bundle is available for only AED500.

The UAE is among the first few countries in the region to utilise the latest generation of LTE 4G mobile networks, which makes du the first in introducing LTE 1800MHz technology, compared the currently used 2600 MHZ spectrum which is commonly used by operators around the world. LTE1800 MHz will improve cell-edge speed, extend site coverage, and provide better indoor coverage compared to LTE 2.6GHz. LTE  evolution is selected to complement the existing HSPA+ mobile broadband network.

Visit your nearest du Shop or www.du.ae for more information.