06 March, 2013

du celebrates the amazing women in the UAE in honour of International Women’s Day

du customers enjoy discounted movies and music, all in honour of International Women’s Day

Dubai, UAE: Why wait until tomorrow? Eager to express appreciation for its female colleagues and customers, du is kicking off its celebration of International Women’s Day a day early, with special offers from 7-9 March.

In recognition of women in the UAE and their achievements, du is pleased to offers its customers the following, to mark International Women’s Day, which falls on 8 March:

• Free content on MyWorld.du.ae
Visit MyWorld.du.ae from your du mobile or your browser to download songs by, and images of some of the world’s leading female artists for free from 7-9 March.

• Song downloads for just AED1
Visit the Music Store via myworld.du.ae from 6-9 March, and choose five songs by the most influential female artists to download for just AED1!

• Special Video on Demand rates
Watch leading female actresses in their most memorable and powerful roles from the 7-9 March! Visit Movies on Demand on your du TV by pressing the VoD button on your remote control, and enjoy discounted rates in the Special Offers folder. Movies included in the offer are ‘Julie & Julia’, starring Meryl Streep and Amy Adams; ‘Elizabeth’, starring Cate Blanchett; ‘Something’s Gotta Give’, starring Diane Keating; ‘The Devil Wears Prada’, starring Meryl Streep and Anne Hathaway; ‘Made in Dagenham’, starring Sally Hawkins, and ‘Hala Lawein’, starring Nadine Labaki, among others.

Additionally, du is offering the chance for customers to express themselves via its Twitter account, @dutweets, throughout the day on 7 March. Simply log on, answer one of the questions, and have the chance to be one of the lucky people to be gifted one of 20 Nail Spa vouchers!

“On behalf of all of my colleagues, I would like to wish the women of the UAE a happy International Women’s Day! We are celebrating this day with all of our customers and colleagues through a series of offers that showcase some of the world’s most talented women,” said Hala Badri, Executive Vice President, Brand and Communications, du. “Women are the cornerstone of our society. We have chosen this day to celebrate their achievements and to honour them for everything that they have added to our lives.” 

As a gesture of thanks for their contributions to du, all female colleagues at the telecom were presented with a dark pink rose – a symbol of appreciation and gratitude – on 7 March.