12 December, 2012

The wait is over: du launches iPhone 5

Sign up before 31 January 2013 and avail 100 GB data early advantage offer

DUBAI, UAE: du today announced the launch of iPhone 5.  It will be available from 13 December across all 45 du Shops, premium partner outlets as well as online at shop.du.ae. iPhone 5 will retail at AED 2,749 for the 16GB model, AED 3,199 for the 32GB model and AED 3,599 for the 64GB model.

Select du Shops will be open tonight on 12 December for both pre-booked and walk-in customers to get their iPhone 5, including; Al Salam, International City and Jumeirah Beach Residence stores in Dubai, Hamdan store in Abu Dhabi and Umm Al Qwain store in addition to Airport stores in Abu Dhabi, Dubai and Sharjah . Customers who purchase iPhone 5 starting tonight and on December 13 will also get the chance to win another iPhone 5 as 72 iPhone 5 smartphones are being given away as a special launch offer.

“We are delighted to offer iPhone 5 to our customers, bundled with special introductory data offers and a range of plans to suit preferences of both individual and business customers. Now there is an iPhone 5 for everyone!" said Farid Faraidooni, Chief Commercial Officer, du.
Customers subscribing before January 31, 2013 with Elite or Emirati Plans will enjoy an early advantage offer of 100GB data valid over four bill cycles, which means 25GB per bill cycle. Upon subscribing to Pay as you Go®, customers will get an early advantage of 25GB data over 90 days.
Pricing and details for iPhone 5:

du has introduced attractive offers for customers to select from depending on their needs. Customers can decide between Monthly Plans or Pay as you Go® and can select from one of the available plans:



a) With upfront amount:

iPhone 5 plans Price Monthly Data benefits

16GB 32GB 64GB
Introductory Offer AED 2,749 AED 3,199 AED 3,599 100 MB for 6 months
Smartphone Offer 1 GB for 12 months
(with minimum spend of AED250/month)


b) With zero  upfront amount:

iPhone 5 Plans Upfront payment
Smartphone Price Monthly Data benefits

  16GB 32GB 64GB
Easy Payment Plan – 12 months  0 AED
AED 270 / month
AED 305 / month
AED 335 / month
1 GB for 12 months
(included as part of your installment)
Easy Payment Plan – 24 months  0 AED
AED 155 / month
AED 175 / month
AED 200 / month
1 GB for 24 months
(included as part of your installment)

With the Easy Payment plan, customers can choose to take the iPhone 5 at no upfront and pay as low as AED 155/month. This plan includes 1GB data/month over the period of the plan.
Customers with credit cards from Abu Dhabi Commercial Bank, Emirates NBD, Mashreq Bank and National Bank of Abu Dhabi can currently enjoy this privilege and can choose instalment payments over 12 or 24 months available at all our du shops.



For Business Super Plan and Premier Plan customers:

iPhone 5 devices and plans
 Data allowance per month
 1 GB National Data
 4 GB National Data
10 GB National Data
Contract period*
12 months
24 months
12 months
24months 12 months
24 months
  Monthly fee
AED 100/ month
AED 75/ month
AED 175/ month
AED 150/ month
AED 200/ month
AED 175/ month
iPhone 5
16 GB
 Upfront payment
AED 1,399 AED 799 AED 799 AED 499 AED 699 AED 0
iPhone 5
32 GB
AED 1,799 AED 1,199 AED 1,199 AED 99 AED 1,099 AED 399
iPhone 5
64 GB
AED 2,199 AED 1,599 AED 1,599 AED 1,399 AED 1,499 AED 799


*Early termination charges apply.

New subscribers to The Executive Plan will receive the iPhone 5 - 16GB for free, without any additional monthly commitment.

Business customers can also subscribe to the easy payment plan by walking in any of the du Shops.

For more information visit www.du.ae or any of our shops or premium partner outlets.