30 November, 2010
du raises over AED 140,000 for disadvantaged orphans and Pakistan victims
Dubai, UAE, 29 November 2010: In support of the less fortunate, du recently provided assistance to afflicted men, women and children across the world. A cheque for over AED 140,000 - which was raised both through du’s mobile content initiative during Ramadan and via a contribution by du’s employees - was handed over to the UAE Red Crescent by Luma Jasim, Vice President, Corporate Communications, Commercial, du, and will go towards providing assistance to disadvantaged orphans inside and outside the UAE as well the victims of the devastating floods in Pakistan.
“We are pleased to be supporting the UAE Red Crescent in providing assistance to orphans both here in our community and around the world through our unique Ahmed Bukhatir mobile content offer, and we are proud to say that our personal staff contribution will be going towards helping the victims of the tragic floods in Pakistan. These are both truly worthwhile causes, and we hope that this donation will make a real difference to the lives of those in need,” commented Hala Badri, EVP, Brand and Communications, du.
du’s staff contribution will go towards supporting the Pakistan flood victims by helping provide shelter, supplies and medical support to those in need. Furthermore, du donated the proceeds from its exclusive Ahmed Bukhatir mobile content offer during Ramadan to the UAE Red Crescent campaign to help buy Eid clothing for the needy, including orphans inside and outside the UAE.
During Ramadan, du signed an exclusive partnership with acclaimed UAE-National Nasheed singer Ahmed Bukhatir to provide du mobile customers with a variety of exclusive Islamic content during the holy month. The content included downloads from Ahmed’s seventh album, ‘Moments with Allah’, along with a variety of ringtones, wallpapers, Arabic and English Dua’as, Anasheed and Quran recitals.
du has a long-term relationship with the UAE Red Crescent Authority, which plays an important role in charitable and humanitarian work locally and internationally in order to meet the needs of the weak and afflicted.
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