HH Sheikh Haza bin Zayed Al Nahyan, National Security Adviser, honoured the opening ceremony of du’s first flagship concept store in Abu Dhabi, in the presence of Ahmad Bin Bayat, Chairman of du, members of the du board and Osman Sultan, CEO of du, along with Mohamed Nasser Al Ghanim, TRA Director General accompanied by members of du executive management team. The store was launched today at a grand opening ceremony held at Hamdan Street in Abu Dhabi.
The new 9500 sqft retail flagship store demonstrates du’s commitment to further enhance its brand experience and is located in the heart of Abu Dhabi.