social challenges

Social challenges

Creating debate on important issues at the core of national development and betterment is a cornerstone of du’s strategy to support national initiatives directly impacting the UAE community.

Creating debate on important issues at the core of national development and betterment is a cornerstone of du’s strategy to support national initiatives directly impacting the UAE community. For example, safeguards for UAE labour force and providing support for people with special needs are stepping stones to sustainable national development and community well-being.

  • ISO 26000 – Corporate Social Responsibility, Dubai, 9-10 July 2007

    du sponsored the first ISO Conference in the Gulf region for formalizing standardization for CSR in GCC countries. This initiative is considered a first of its kind in the region and du, keen on continuing to play a major role in this field, was the first to partner with the Ministry of Social Development ...

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  • Ministry of Labour, UAE, 5 February 2007

    On 5 February 2007, du and the UAE Ministry of Labour announced a unique initiative to gather public opinion on a revised UAE Labour Law through a website created by du. Running for two months starting 6 February 2007, the site invites valuable feedback from UAE residents on the ministry’s revised ...

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  • Mobile Recycling Campaign

    In support of the recently announced National Mobile Recycling Initiative by EnviroServe and the TRA, du has launched its campaign with an internal drive for staff, encouraging them to donate their old or used handsets. A number of mobile phones have been gathered at collection points located at ...

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  • UAE Special Olympics Team, UAE, 15 August 2007

    du was a main sponsor of the UAE Special Olympics Team that is set to participate in the Summer World Games taking place in Shanghai in October 2007. This sponsorship reflects du’s ongoing commitment to support local talent and provide them international exposure. du’s mandate is ‘add life to life’, ...

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  • Emirates Environmental Group (EEG)

    du was honoured with a recent award from Emirates Environmental Group (EEG) commending our efforts in paper recycling. We were lauded for our continuous efforts to support the EEG's environmental campaigns and for our overall commitment to protecting and preserving the environment.

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  • du launches Blood donation drive for staff

    Responding to community needs, we held a blood donation drive for du staff in collaboration with Sharjah Blood Transfusion & Research Centre. The gift of blood is a gift from the heart, and we were pleased to help meet the pressing demand for blood products in the UAE. Adequate blood reserves ...

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  • Responding to humanitarian concerns

    Responding to humanitarian concerns is part of our social responsibility commitment, and we recently responded to the crisis in Gaza with a two-prong fund-raising campaign. The ‘Aid Them’ initiative involved both an internal campaign for du employees and an SMS-based campaign for du customers. du ...

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  • Together with the UAE Ministry of Social Affairs

    Together with the UAE Ministry of Social Affairs, we have launched Musahama, a comprehensive web portal for non-governmental organizations (NGOs) in the UAE. The web portal will act as an indispensable, user-friendly interface between UAE-based NGOs and will provide a one-stop online platform for ...

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