heritage - reviving culture
The core of a nation’s identity, lessons from history and ways of local tradition are important tools that can shape the course of a nation’s progress and development.
The UAE has a rich history and culture which du aims to protect
and preserve. du’s commitment rests in raising awareness about the
less known aspects of life in the UAE while highlighting its time
honoured customs.
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Educating the UAE youth about their culture and tradition is an important aspect of du’s approach to spark the youth’s desire to learn more about their identity and to reinforce their connection with their past. To that effect, du sponsored “Life of the Emirates”, a series of television spots on ...
