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Who we are

Who we are

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.

As a rapidly-growing business we have over 2,000 people working to develop our service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages. Over 50% of our senior management team and customer-facing staff are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

So far more than 6.5 million mobile customers (almost 50% market share), 555,000 fixed line subscribers, 180,000 home services subscribers and over 70,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network in the Middle East and Africa region in 2012. Our annual revenue now exceeds AED 10 billion.

Our vision
To enhance your life, anytime, anywhere.

Our mission

We want to delight our customers, be the employer of choice for the best talent, create optimal value for our shareholders through business excellence and innovation, and proudly contribute to the transformation of our community.

We work to deliver our vision by using our talent, skills and energies to connect, inspire and reward all we touch, every day.

Our values
We are Confident, Friendly, Honest, and Surprising, and our values guide our actions.

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