From 1 Jan 2018, the UAE Government has introduced Value Added Tax (VAT) at 5%, which applies to our products and services. Read more


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Awards and Achievements


Placed first in Standard & Poor’s new Hawkamah Pan Arab Environment, Social and Corporate Governance Index:

The ranking comes as a result of our sustained efforts to enhancing corporate governance standards within the company and community.

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Best Investor Relations by CFO for Middle East (2010), Middle East Investor Relations Society:

The rankings were determined after polling of 200 financial professionals around the world, with the overall results audited by the accounting firm Deloitte.

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Asset Management & Corporate Administration:

  • BS ISO 14001:2004
  • BS OHSAS 18001:2007
  • Emirates Environmental Group (EEG) Award for recycling the maximum quantity of paper

Supply Chain Management

  • CIPS certification

Other awards

  • du Legal - Accreditation from Law Society of England & Wales
    du Legal has been awarded the ‘Lexcel’ accreditation by the Law Society of England and Wales following an independent audit by an external assessor who visited our offices in December. We are the first in-house legal department of a locally owned company in the entire MENA region to have achieved this!

    Lexcel is the Law Society's international practice management standard for law firms and in-house legal departments. It is eswsentially a quality mark, similar to an ISO accreditation, but tailored specifically for law firms and legal departments.

    According to the Law Society website ‘Lexcel provides professionals in law firms and in-house legal departments internationally with a flexible, supportive management framework to help develop greater operational efficiencies, manage risk effectively, reduce costs and promote profitability’ and ‘is only awarded to solicitors who meet the highest management and customer care standards’.
  • du Managed Security Services accredited by ISO-27001 Global Standards
  • Datamena wins 'Best Cloud Provider' at Telecom Review Industry Awards
  • Abdulhadi Alalyak: International winner for the UK’s “People & Environment Achievement Award”
  • Premier plan wins best business service in comms MEA awards 2013
  • Honorary Customer Delight Award by The Secretariat of the Middle East & North Africa Customer Delight Award
  • We released our second Sustainable Development Report 2012 – garnering a remarkable B+ rating by the Global Reporting Initiative (GRI). The Sustainable Development Report conforms to the GRI G3.1 guidelines of the United Nations Global Compact – which du has been a member of since 2008. Click here
  • du’s LEED platinum-certified Green Shop in Fujairah won the Small Energy Award – Golden Category, presented by His Highness Ahmed bin Saeed Al Maktoum, Chairman, Dubai Supreme Council of Energy, to Osman Sultan, CEO, du, during the Emirates Energy Award ceremony. For more info click here
  • Our ‘Business Rewards’ proposition and program has won the Best Loyalty Program – Telecommunications at Marketing Awards 2013. The award recognizes us as ‘a telecommunications brand which demonstrates that they have operated the best loyalty program within the Middle East, though implementation of innovative features that have enhanced customer experience and resulted in improved commercial performance for the organization’.
  • Hala Badri, Executive Vice President, Brand and Communications, du, received a Brand Leadership Award during the Global Brand Excellence Awards, held on 22 October in Mumbai as part of the 22nd Edition of the World Brand Congress, under the theme ‘Sustainable Brands’.
  • We successfully acquired the re-certification of ISO 27001:2005 Certificate, further endorsing our commitment to excellence, as well as to simultaneously build substantial trust amongst our customers and community as this certification scope has been extended to include du’s Managed Security Service Solutions, that we offer to our Enterprise Clientele.
  • du receives CSR Label from Dubai Chamber in recognition of CSR efforts and for giving back to the community it serve
  • 2012 Corporate Governance Award from UK’s World Finance magazine
  • I Green IT award from Ontario centers of excellence
  • SAMENA names du 'Best Local Content Provider of 2011'
  • ‘Employer of the Year’ in the semi-government organisations category
  • Osman Sultan named the CEO of the Year – Telecommunications, at the 4th CEO Middle East Awards 2011
  • ISO 9001-2008 certification for Network Development programme
  • Best Content Delivery award for its revolutionary TV services at Digital Studio Awards 2010
  • ISO 9001:2008 certification for Service Delivery and Consulting as per international quality standards
  • Two awards at Cisco Networkers 2010: The Most Innovative Service Provider: Service Offering of the Year, and the award for The Most Innovative Mobility Project
  • The prestigious ISO 27001:2005 for Information Security Management System
  • Selected a UAE Superbrand, voted for by over 2,500 professionals against strict criteria laid down by the Superbrands Council
  • IS Security Architecture award during renowned Architecture World Conference 2010
  • IPTV service recognised with Metropolitan Infrastructure Innovation award at Global Telecoms Business Awards 2010
  • 2010 UAE Product Line Leadership Award for Innovation in Business Mobile
  • Osman Sultan named as one of the 100 most powerful executives in telecoms throughout the world by Global Telecoms Business in the publication’s GTBPower 100 List 2010
  • Broadcast services director Mohamed Saeed Al Shahi made his mark in Middle East’s Digital Broadcast power list at number 18 for his efforts in broadcast technology and service innovation.
  • Our state of the art teleport Samacom, the leading regional operator of satellite support services throughout the Middle East and Asia, ranked among the top teleports in the world by the World Teleport Association Independent Top Twenty awards
  • SME Stars of Business Awards 2010: we were chosen as the best provider in the category ‘ICT support and services’ for business. The award celebrated our success in providing top-of-the-line ICT-related support and services aimed towards SME business customers.
  • Telecommunications Deployment of the year award at the ICT Achievement Awards 2010, acknowledging our cutting-edge End-to-End Security Strategy programme